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Not everybody is built for a niche.
(i definitely wasn't)
If you’ve ever felt trapped in your own content strategy, or scared you’re starting to sound like a broken record, then it might be time for you to ditch the niche.
Creating content can be fun. It can also be simple. It’s time for a new era of content creation.
Create,
Niche Vs. Layers
WAIT, DID YOU KNOW THERE’S A DIFFERENCE?
The Niche Approach
Content has to be relevant to a specific audience or topic
Can feel restrictive at times
Makes it difficult to rebrand or pivot down the line
The Layering Approach
Content can speak to several audiences at once
You’ll feel free to express yourself without being all over the place
Gives you room to grow and evolve as a creator
Creating content feels overwhelming or even daunting
You get bursts of motivation, but find it hard to stay consistent with posting
Constantly confused about what to post and what not to post
does this sound like you?
Finally feeling excited to create again
Showing up more consistently than ever because you feel so confident in your content
Having total alignment between who you are AND THE CONTENT YOU'RE CREATING
imagine yourself ...
So if I ditch the niche,
will I still be able to
grow?
INTRODUCING OUR FLAGSHIP PROGRAM
The eBrand Creator College helps creators and business owners multiply their social media presence and market their business without feeling too salesy.
When you graduate from the Creator College, you’ll be showing up more consistently than ever, and you’ll have the numbers to show it.
For the
multi-passionate creator
THE eBRAND CREATOR COLLEGE
Are tired of being “stop and go” with your content, and ready to tap into something deeper than motivation alone
Want to be around like-minded creators who are committed to bossing up their content game too
Are ready to double down on one of our college majors and go from confused to consistent real quick
eBrand
Creator
College
The go-to community to boss up your content game!
who’s tired of being told to niche down.
Enroll in the college if you ...
hey! i'm erin
I started with 0 followers, just like you.
And in one year, I grew to almost 100,000 YouTube subscribers in a corner of my parents’ home. But as my following was growing, I realized that my bank account wasn't. And in order to make that happen, I needed to start a business, which I had no idea how to do.
I trial-and-errored my way to understanding how the business side of content creation works, so that aspiring creators-turned-CEOs wouldn’t have to.
And now, if I stop creating, the money won’t stop growing.
''
MY STRATEGY CALL WITH ERIN WAS ABSOLUTELY AMAZING!
I went into the call seeking clarity/direction and by the time it ended I had a starting blueprint for my brand.
-Cecily Dionne
I had a true breakthrough after speaking with Erin on our strategy call!
I am more than grateful for her advice and direction! Thank you Erin! You are awesome.
-Cortney Lee
MY EOD STRATEGY CALL WAS GREAT!
In one hour, Erin was able to help me take all of my ideas and properly focus them to begin building the brand that I desire!
- Monique Albritton
Erin is both friendly and professional and offered immediate feedback about our Instagram and website.
Getting her expert eye on our product and platform, listening to our ideas and getting her honest approval or alternative suggestions was invaluable. Booking a call is the best way to take advantage of Erin's expertise. You won't regret it!
- Stephanie Bing
PRAISE FOR ERIN
PRAISE FOR ERIN
join my
fam!
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branding and business-building videos featuring yours truly!
ON DEMAND
tune in
OF OVER 400K bosses!
TOP 3?
what's your
Don’t you hate writing long to-do lists that never get accomplished? Trust me - I know the struggle. That’s why I created my Top 3™ System, where I only focus on achieving three goals a day rather than burn myself out trying to get everything checked off my to-do list.
This catapulted into an entire movement on social media, inspiring me to create the Top 3™ Notebook: a daily goal guide for retiring procrastinators like me who are looking to take the pressure off productivity so they can crush their goals with confidence. You don’t have to do the most to be productive — just do what MATTERS.
LEt’s turn your business and branding goals into daily actionable steps!
GET YOUR TOP 3 NOTEBOOK!
