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How to Master Instagram + IG Stories for Your Biz

Social media can be so confusing, but we all know it is one of the best ways to market a business today.

From Instagram posts, to IGTV, to Insta-stories, how to best use the platform for your business can be a bit overwhelming.

First thing’s first:

One of the top questions I get asked is, “Do I need to make a whole ‘notha Instagram page for my business/brand… or can I just post onto my current page?”

Honestly, both can work if done the right way – and depending on the type of business you have.

In this video, I take a deep dive into the pros and cons of separating your pages, and which types of businesses thrive more on their own page versus a personal page. 

Whether you choose to house everything on one profile, or separate your accounts, one thing that rings true is the importance of personal engagement with your followers. One of the best ways to achieve that is through maximizing the power of IG stories.

Here are some of my top Instagram story techniques to boost engagement and give your followers a personal insight to you and your business.

Remember, instead of focusing so heavily on gaining new followers – focus on engaging the ones you have.

Have more IG questions? Leave them in the comments below.

Stay Encouraged,

Erin

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